An Introductory Guide to Wholesale Marketing
No matter how beautiful the hand-crafted jewelry, candles, soap, or greeting cards, they need to be marketed well in order to make a profit. A good wholesale client, such as a gift shop, can keep crafters in business if those artisans are willing to work hard enough to meet the store’s demand.
The first test of a marketable product costs very little. Scope out the gift shops and stores in the area that are likely candidates for resale. Put together some samples, and print out some cards with contact and pricing information.
Remember stores are busier on weekends. Always market products during regular business hours, Monday through Friday and 9 a.m. to 5 p.m. Craftspeople and sales representatives are most welcome when there are few to no customers in the store.
Dress like a professional when visiting shops with samples. Looking “artsy” in painting overalls will not make a good impression. Looking clean and professional will.
If a craft has successfully sold to local gift shops, and at least one gift shop has placed a second order, it is time to expand the markets.
While expanding markets, remember to take new clients on slowly, not all at once. Crafters and artists need a reasonable amount of time to purchase supplies, craft items to order, and mail them out to clients.
Whatever happens, no means “no.” If somebody declines to do business, smile and say “thank you, for your time.”
Persevere and have a thick skin. If some people say “no,” and some people say “yes,” focus on developing relationships with the latter.
Utilize constructive feedback received, it can help.