Advancements in email marketing software services have made cost-effective email campaigns with sophisticated functionality accessible for businesses of any size. Major email marketing services such as VerticalResponse, Constant Contact and iContact offer easy online access for creating, launching and measuring results of email campaigns.
Review the key features and rates offered by some of the best low-cost email marketing software services to choose an email service that cost-effectively produces big results for your business.
Email marketing is without a doubt one of the top low-cost online marketing tools for businesses. However, be sure to examine the cost structure of email service providers carefully. Some email providers charge on a per email basis, while others may charge a monthly subscription rate. For companies with larger email volumes (such as monthly e-newsletters or weekly special emails to a large customer and prospect base), a monthly subscription rate may be more cost effective than a per email charge. Conversely, it may be cheaper to be charged on a per email rate for a smaller customer and prospect database. Businesses should match their email marketing requirements with the best cost structure.
Pricing programs for top email marketing software services include:
Although matching a pricing program with email marketing requirements is important to realize the best rate based on how the service is utilized, key features offered is equally important.
Most email marketing services offer basic functionality to log onto an account online, design an email campaign, select recipients, launch the campaign and monitor real-time tracking results. However, in recent years email service providers have developed more sophisticated features that help businesses deliver big impact results for an affordable investment.
Key features and capabilities to evaluate with each email marketing provider include:
Each email marketing service offers free trial periods to evaluate which services offers the best email campaign features and rate structures when choosing an email marketing provider for your business.