The difference though, between a blog and a website, is the interaction that ignites between the blogger and his/her audience, often generating hundreds and sometimes thousands of responses on a single topic.
Because blogging has become something of the norm these days, with 1.4 new blogs created per second , there’s a greater demand for bloggers new to the “blogosphere” to become well-versed in how to craft engaging content that will generate responses, traffic, and ultimately put more cash in their pockets. Yes, just like in the real world, there’s money to be made in blogging.
And while there tons of sites out there willing to bend over backwards to offer up information on how to do just that, the SEOmoz site seems to be the sharpest tool in the shed when it comes to handing out blog-friendly advice.
In order to maintain a steady readership, it helps to write with a voice that will appeal to readers. The blog audience wants to read something they can relate to emotionally, something that will spark their interest and keep them coming back to participate in discussion. This is extremely helpful for corporations, because their blogs give them the opportunity to humanize the otherwise anonymous corporate executive trying to promote their business.
Adding a simple picture or video to a blog post is enough to draw the reader in, and hold their interest long enough to read the entire post. Be sure the blog is easily navigable by placing “Next” or “Previous” links at the bottom of the page so they can read more. This easier the reader can read the content, the better.
Browse blog search engines like Technorati and Google Blog Search to find out what bloggers in a certain field are blogging about. Commenting on another blog with similar content opens up a lot of doors for bloggers looking to swap links, because if they get a good relationship going with another blogger, they can use each other to maximize traffic.
Blog directories are a useful way for people to discover good content. By submitting a blog to blog directories like Bloggapedia, BlogCatalog, or DMOZ, there’s a good chance someone will stumble upon it.
Identify popular keywords associated with the subject of the blog. For instance, if the blog is health-centered, search “health” in either WordTracker, Google Ad Words, or Google Trends, and a good list of what keywords people are using to search for that topic pops up. This allows the blogger to see which keywords are being looked up the most, and how they can utilize that in their content, titles, and meta tags.
Before money comes into play, bloggers should consider whether or not they have strategies to generate timely and engaging content, as well as how to attract new members to their blogging community. After a strong readership has been established, there are a few ways to make a little dough.
Also, here’s a list of useful sites to keep in mind when moving forward with a blog.
Blogging is one of the easiest ways to reach the masses online, and can add a great deal of value to small business start-ups and organizations. These, of course are only baby steps a blogger can take to alter or monetize their blog. It takes time and effort to get a decent blog up and running, and most of the time the tricks of the trade are learned along the way.